01. Know More About Your Target Audience
One of the basic principles of design is first to know your target customer of the products or services you offer. When designing a logo for a client, ask some questions that help define the customers, and you should pinpoint the client’s niche market or yours.
Find out who is the ideal customer looking for the solutions your products or services offer. To know that, marketers have many tricks. For example, you can survey to know who are the people interested in your offerings in the market.
You should be enquiring about the different backgrounds of that ideal customer. So, know about the social, economic, educational, and cultural backgrounds of the audience.
An advantage of researching an audience is that you can target it with the correct design elements. For instance, if your ideal customer is a teenager, you can include some fun and quirky elements in your logo.
An insight into your audience will save you from going directionless in your logo design and create a message with the right design elements.
02. Compare Your Competitors’ Logos
Your client’s niche has dozens of small to big businesses already working hard to please their audiences. It may be that you are sharing the audience with them.
So, your target customer is also the customer for a lot more businesses. They all are your competitors, and you have to drive customers’ attention to your business.
Therefore, your logo, which is your core visual identity, should look different from the competitors’ logos. You should first make a list of the competitors and their logos.
Display all those logos in front of you and analyze their designs and see which color pallets they mostly use and what typography they incorporate.
Also, know how other businesses from the same industries have unique logos. Despite offering similar products or services, they all have different visual identities like logos, websites, business cards, etc.
This comparison can help you create a logo design that looks different. Just avoid using the same colors, fonts, shapes, and icons.
03. Keep The Design Simple
One of the basic requirements and qualities of a great logo design is that it has to be made on a simple concept. The best logos are the ones that give the viewer an immediate and clear sense of “you” – and are clean and uncluttered. In general, less is more and simplicity is more impactful. Remember that logos are used in a variety of ways, on different platforms and in various formats and sizes, so intricate details will be lost.
A strong logo will have few elements, each of which can be identified easily and are integral to what you’re hoping to communicate. If you have elements that don’t contribute to the whole, get rid of them.
So, the first and foremost principle is to avoid complexity and keep the logo design as simple as it can be. The designer must ensure that the audience can understand the business message a company wants to convey through a logo design.
A complex logo with many colors, fonts, and decorative elements can be a huge distraction for the viewers. A simple design does not requires any explanation from the experts and even common viewers can instantly know the message that logo wants to convey.
04. Do Some Sketching Work
If you can do some sketching work, then chances are that you will come up with a unique logo idea. Often, we have some design ideas but we do not know much about them.
So, by sketching those ideas on paper, you can see those logos. You should come up with many preliminary sketches, which are your ideas as well.
Make sure that you create variations of those different ideas. In this way, you can find a few good ideas that will work well for your business.
But finalize one sketch that has the potential to drive attention. Then, take that sketch to the logo maker software and create it with colors and other elements.
05. Use Colors Strategically
Make sure that your logo design is attractive. A clever use of colors can make it look unique. Colors have this amazing ability of evoking our feelings. For example, when we see red, we have some emotions of aggressiveness, love, energy, and passion.
This means that if your business deals in products or services and target customers are from young generation, use red in your logo. Blue is associated with intelligence and friendliness and hence it finds place in social networking sites such as Facebook, Linkedin. Pink symbolizes tenderness and is used usually with anything that is related to women products such as clothes or shoes.
Similarly, yellow is considered as a color of hope and freshness, and green is the color for nature, freshness, and health. Therefore, incorporate the colors that can express the feelings that you want to evoke. These very feelings or emotions will be the message that you want to deliver to your target customers through your logo design.
06. Pick The Right Typography
If your logo has your company name in full or as an acronym or a tagline, it will involve typography. A chief characteristic of typography is that it gives any design a personality, making it one of the essential elements of design.
For example, the Coca-Cola logo is in classic lettering style, which gives it a trustworthy personality. The use of serif fonts will give a logo design a strong and formal ambience.
For this reason, most legal business logos are in serif fonts. Sans serif fonts look friendly and non-formal.
So, one of the principles of logo design is to convey your brand personality using a typeface. Also, avoid the use of multiple fonts as that will make your design directionless.
You can also use custom fonts, which you will have specially created for your logo and other visual identities. However, custom fonts are not easy to have as you need to hire a font designer for this purpose.
But you have access to hundreds of unique fonts when you use an online logo maker. Such a design tool and template comes loaded with fonts, and you can then pick one to create your logo. This route to create a logo is particularly suited well for new businesses with a limited budget.
07. Make It Scalable And Versatile
Your business will use the logo on a varied surfaces. These surfaces may be as little as a stamp or a promotional product like a pen. If your details of your logo are not visible clearly when printed on a small space, then redesign the logo.
You may be having a complicated logo design. It would be advisable to remove any undesirable elements. If there are many colors and lines, or typefaces, remove any additional elements.
Similarly, if your logo appears on a big surface of a billboard, as part of your billboard design, then the logo should not lose its sense of proportion. This means that the logo should not be stretch on one side.
To make the logo design scalable, draw it with the help of design grids. This method works well to maintain a good balance amongst various elements of the logo. Your logo will be used in a number of ways and in multiple contexts.
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08. It Should Look Great In Black And White
Remember that you will be advertising your business in newspapers, magazines, leaflets, etc ads. On such ads, usually, the publishers go for colorless printing of advertisements. In that case, your logo design must hold its impact on the viewers. Your logo appears impressive in colors. But if on newspaper ads, if it is less impressive, you should redesign the logo.
Similarly, you will also be sending your documents through fax to your clients. The logo should make a good impression on a faxed document as well in its colorless version. Similarly, leaflet design is usually in black and white as a less costly means of advertisement. Make sure that the logo in your leaflet campaign looks good.
09. Make It A Memorable Design
One of the qualities of global companies’ logos is that they all are memorable piece of work. Your logo should also be a design that people can have in their memories for a long time. If that does not happen, the logo may fail in winning loyalty of your customers.
A simple trick to create memorable logos is to first have a unique concept. A unique design concept is the one that no one has ever used before. For example, Nike’s swoosh logo design is unique as it just a simple swoosh that no other sports company used before and after.
Pepsi, Coca-Cola, and McDonald’s are great example of memorable logo designs. Such company’s logos have become part of modern social culture. To come up with a memorable design for your logo, you can only rely on expert graphic designers.
10. It Should Be Scalable
Your logo will appear on varied small screen sizes of mobiles, desktops, and watches. The same logo will appear on larger screens of billboards. The logo must appear distinctive and compelling when displayed in different sizes. Thus, avoid designing an over complicated logo that sends mixed signals to the viewers. Instead, keep the logo design simple with the use of one or two elements of colors and typefaces.
If your brand wants to target a specific market, your logo design can have some elements of local culture. This strategy can help drive customers to your business. The target audience will acknowledge your efforts to include their culture. But the elements of one culture in your logo may offend the people from other cultures. Your business may lose customers from the other culture.
You can adopt a better approach. You should design a logo that does not offend other cultures. The logo should have universally accepted symbols, images, slogans, and other elements. This way, your brand appeal will broaden across all the channels to wider sections of people. The first US video https://casinodulacleamy.com/ poker machine was designed and manufactured by Howard Grant andThe present invention relates to a liquid crystal display, and particularly to a liquid crystal display with wide viewing angle characteristics. Nowadays there are quality online logo makers that provide quality outcomes one can try this one also.
Besides, there are plenty of online tools available that help you in creating a professional logo. Logo Maker is one such tool that helps you in designing quality logos in a matter of minutes. Keep these tips in mind to create an impressive logo in the digital era of today. What is your say on this issue? You can share it here with us for the benefit of our readers.
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